We’re Barker Swan, your data-driven PR & communications partner.

Our
Values
Persistence
As publicists, we’re powered by grit. We iterate until we find the right angle. We research until we find the right hook. We knock until we find the right door. We believe in finding new solutions until we reach our goals.
Curiosity
We are compelled to understand the unfamiliar. We do the extra research. We ask the extra questions. We dig deeper to find the angles that makes our clients newsworthy.
Innovation
We’re always looking for a faster, smarter, more effective way to work. We embrace new ideas, resources and technologies to deliver more value in less time.
Adaptability
We understand that things change, including your goals, challenges, or perspective. We pride ourselves on the adaptability to evolve along with you.
WHO WE ARE
Tracie Silberberg
Founder, CEO
A former journalist with a B.S. in Economics, I founded Barker Swan after more than 15 years in marketing communications, leading campaigns in healthcare, real estate, fintech, and tourism. I collaborate with talented MBAs, data scientists, journalists, and designers to bring you industry-leading content and media relationships. Visit my portfolio for case studies.
Fun Fact: Barker Swan is named for my great-grandmothers Rae Barker and Adelaide Swan, both lively storytellers.
Our Home
team@barkerswan.com
(646) 480-9983
Proudly based in New York City, we serve clients all over the world.